Kitzy Premium Cat Food, by Amazon

Copy lead for development of this award-winning Amazon owned brand and its growing assortment.

  • Amazon Consumables Private Brands Creative team won a Graphic Design USA Packaging Design Award in 2021 for Kitzy Dry Cat Food.

  • Led naming exploration and established brand proposition, voice and copy guidelines

  • Responsible for copy on packaging, detail pages, brand store, and marketing assets

  • Volunteered my cat, Bridget, for Detail Page modeling. #furrydiva #couchpotato 

  • Kitzy on Amazon