• Tovess

• Wonder Bound

• Aplenty

• Revly

• OWN PWR

• Verity Credit Union

• True North Federal Credit Union

• Abila

Naming It

I’m an experienced brand and product namer. Whether coined, arbitrary or evocative (to name a few types), my approach considers consumer insights, competitive landscape, category and future extensions. I have contributed thousands of names to projects over the years, here are a few that were selected and approved by business leaders and more importantly, Legal, to move forward in the world.