OWN PWR Sports Nutrition by Amazon

Co-created this brand of specially formulated sports nutrition products by Amazon.

  • Developed positioning, traits and aspirational audience for first Amazon-owned sports nutrition brand for launch of 28 products across entry- and performance level offerings

  • Established brand voice, guidelines and copy style guide

  • Created brand story, messaging and taglines for use on packaging, detail and brand store pages and to support influencer marketing

  • Generated email invitation messaging for exclusive beta program