Starbucks Coffee Company | Reserve Story, Roastery Merchandising, Spring Cups Promotion

Instilled the voice of Starbucks in various promotions, packaging, collateral, advertising and brand development, including:

  • Engaging storytelling for Starbucks Reserve Tanzania Shiviwaka small-lot coffee packaging written to prompt deeper exploration

  • Coined "Color me spring!" featured on the brand's premier, limited-edition spring cup collection. Designed to inspire customer personalization, the pastel collection captured national media attention and generated organic social posts—using #colormespring—and thousands of likes

  • Upscale merchandise descriptions featured in the Seattle Roastery