Crafted promotional copy to boost awareness of Starbucks Hometown partnership with the OL Reign among local Seattle Starbucks Rewards members, while supporting women’s sports and providing SR members with a tangible benefit.

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• Led copy development and presentation to business unit; managed revisions

• Ensured copy aligned with established guidelines for the Starbucks brand, its Hometown initiative and Starbucks Rewards program

• Collaborated with Starbucks Studio design team to ensure asset cohesiveness and stoke excitement in Seattle's OL Reign fans