Weber Smokefire wood pellet grill, Stealth edition
Responsible for campaign copy direction/development for this sleek, blacked-out edition of Weber's award-winning, wood pellet grill.
Led copy concept development and presentation of compelling headlines for email, landing page and site placements
Crafted intro and body copy to highlight key features to compel prospects and newer owners to up their grilling game with a Stealth edition purchase
Collaborated with design lead to ensure asset cohesiveness and give this sub-brand a fresh, modern look and feel