Weber Smokefire wood pellet grill, Stealth edition

Responsible for campaign copy direction/development for this sleek, blacked-out edition of Weber's award-winning, wood pellet grill. 

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• Led copy concept development and presentation of compelling headlines for email, landing page and site placements

• Crafted intro and body copy to highlight key features to compel prospects and newer owners to up their grilling game with a Stealth edition purchase

• Collaborated with design lead to ensure asset cohesiveness and give this sub-brand a fresh, modern look and feel